Last updated: July 31, 2026

This Privacy Policy explains how NOFLTRS™ collects, uses, stores, and shares your personal information when you visit nofltrs.com, make or attempt to make a purchase, contact us, or otherwise interact with our services.

In this Privacy Policy, “NOFLTRS™,” “NOFLTRS,” “we,” “us,” and “our” refer to the NOFLTRS™ online store.

Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide

When you make or attempt to make a purchase, create an account, contact customer support, subscribe to marketing communications, submit a review, or otherwise communicate with us, we may collect information including:

• Your name

• Billing address

• Shipping address

• Email address

• Phone number

• Order and purchase information

• Products, designs, colours, and sizes selected

• Account information, where applicable

• Communications you send to us

• Reviews, photographs, or other content you submit

• Payment and transaction information

Payment information is processed by Shopify Payments and other payment providers available through our checkout. We do not directly store complete payment-card details.

Device and Website-Usage Information

When you visit nofltrs.com, we and our service providers may automatically collect information including:

• Your IP address

• Browser type

• Device type

• Operating system

• Approximate location

• Time zone

• Cookie identifiers

• Pages and products viewed

• Links clicked

• Referring websites or advertisements

• Dates and times of visits

• Shopping-cart and checkout activity

• Information about how you interact with our website

How We Collect Information

We may collect information using the following technologies and sources.

Cookies

Cookies are small files placed on your browser or device.

Cookies help our website function, remember your preferences, maintain your shopping cart, support checkout, understand website usage, and measure advertising performance.

Log Files

Log files record activity on the website and may collect information such as IP addresses, browser types, referring pages, pages visited, and timestamps.

Pixels, Tags and Web Beacons

Pixels, tags, web beacons, and similar technologies help us understand how visitors use our website, measure advertising performance, and provide relevant marketing where permitted.

Service Providers

We may receive information from companies that help us operate our business, including payment processors, fulfilment providers, shipping carriers, advertising platforms, analytics providers, fraud-prevention services, and customer-support providers.

How We Use Your Personal Information

We may use personal information to:

• Process and fulfil orders

• Process payments

• Arrange product production, packaging, shipping, and delivery

• Send order confirmations and delivery updates

• Handle cancellations, returns, refunds, and customer-service requests

• Communicate with you about your order

• Maintain customer accounts

• Detect, investigate, and prevent fraud, abuse, and security incidents

• Screen transactions for potential risk or fraud

• Protect our website, customers, and business

• Improve our products, website, and customer experience

• Understand how customers browse and interact with our website

• Measure marketing and advertising performance

• Personalize website content and advertising where permitted

• Send promotional communications where you have consented or where otherwise permitted by law

• Comply with legal, tax, accounting, and regulatory obligations

• Establish, exercise, or defend legal claims

Legal Bases for Processing

Where applicable data-protection laws require us to identify a legal basis, we process personal information under one or more of the following bases.

Performance of a Contract

We process information when necessary to:

• Accept and process your order

• Take payment

• Deliver your products

• Communicate with you about your purchase

• Process cancellations, returns, and refunds

• Provide customer support

Legitimate Interests

We may process information when necessary for legitimate business purposes, including:

• Preventing fraud

• Protecting our website and business

• Improving our services

• Understanding website performance

• Measuring marketing effectiveness

• Maintaining business and transaction records

We consider the potential effect on your rights before relying on legitimate interests.

Consent

We may rely on your consent for certain:

• Marketing communications

• Advertising cookies

• Analytics cookies

• Personalized advertising activities

This applies where consent is legally required. You may withdraw your consent at any time.

Legal Obligations

We may process and retain information when required to comply with applicable legal, tax, accounting, consumer-protection, regulatory, or law-enforcement obligations.

Sharing Your Personal Information

We may share personal information with service providers that help us operate NOFLTRS™, including:

• Shopify and other ecommerce technology providers

• Shopify Payments and other payment processors

• Product-production and fulfilment providers

• Warehousing and logistics providers

• Shipping carriers

• Fraud-prevention and security providers

• Website-hosting and technology providers

• Analytics providers

• Advertising and marketing platforms

• Email and communications providers

• Customer-support providers

• Accountants, auditors, insurers, legal advisers, and other professional advisers

We share information only as reasonably necessary for these providers to perform services for us or as otherwise permitted or required by law.

Shopify and Payment Processing

Our online store is hosted and powered by Shopify.

Shopify provides ecommerce, website-hosting, checkout, security, payment, and related technology services that allow us to operate nofltrs.com.

When you visit our website, place an order, or use Shopify-powered services, Shopify may process personal information in accordance with its own privacy practices.

Shopify Payments and associated payment partners may process information including:

• Your name

• Billing information

• Shipping information

• Payment information

• Transaction details

• Device information

• Fraud-prevention information

This information may be used to complete transactions, prevent fraud, process refunds, handle disputes, and comply with legal and financial obligations.

Advertising and Analytics

We may use analytics and advertising services, including services provided by Google and Meta.

These services may help us:

• Understand website traffic

• Understand how customers interact with our store

• Measure advertising performance

• Attribute purchases to marketing campaigns

• Detect fraudulent or invalid activity

• Create advertising audiences where permitted

• Display advertisements that may be relevant to visitors

• Limit how often advertisements are shown

These providers may collect or receive information through cookies, pixels, tags, web beacons, or similar technologies.

Where required by law, non-essential analytics and advertising technologies will be used only after you provide consent through our cookie-consent system.

Google Advertising Services

We use or may use Google services to advertise NOFLTRS™ and measure advertising performance.

Depending on your location and privacy choices, Google may receive information including:

• Pages or products viewed

• Advertisements viewed or clicked

• Shopping-cart and checkout activity

• Purchases

• Cookie or device identifiers

• IP address

• Browser and device information

• Conversion and transaction information

This information may be used to measure advertising performance, attribute conversions, prevent fraud, create audiences, and provide personalized advertising where permitted.

You can manage certain Google advertising preferences through the privacy and advertising controls provided by Google.

Meta Advertising Services

We use or may use Meta services, including the Meta Pixel and related advertising tools.

Depending on your location and privacy choices, Meta may receive information about:

• Website visits

• Product views

• Shopping-cart activity

• Checkout activity

• Purchases

• Browser and device information

• Cookie and advertising identifiers

You can manage certain Meta advertising preferences through the privacy and advertising controls provided by Meta.

Marketing Communications

We may send promotional emails, text messages, or other marketing communications when:

• You have provided consent

• You have subscribed to receive marketing

• Applicable law otherwise permits us to contact you

You can unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the message.

Where text-message marketing is offered, you may opt out by following the instructions included in the message.

Unsubscribing from marketing does not prevent us from sending transactional communications concerning:

• Orders

• Payments

• Shipping and delivery

• Cancellations

• Returns and refunds

• Security

• Customer-support requests

Cookies

We may use the following categories of cookies.

Essential Cookies

These cookies are necessary for the website to function and may support:

• Shopping-cart functionality

• Checkout

• Payment processing

• Website security

• Fraud prevention

• Customer accounts

• Remembering privacy preferences

Essential cookies cannot always be disabled without affecting the operation of the website.

Functional Cookies

These cookies remember your choices and help provide enhanced website functionality.

Analytics Cookies

These cookies help us understand how visitors use the website and improve its performance.

Advertising Cookies

These cookies may help us measure advertising campaigns, create advertising audiences, and display more relevant advertisements.

You can manage non-essential cookies through our cookie-consent tool where available.

You may also control cookies through your browser settings. Disabling certain cookies may prevent parts of the website from functioning correctly.

Behavioural and Targeted Advertising

Where permitted, we may use information about your activity on nofltrs.com to measure or provide interest-based, behavioural, or targeted advertising.

Depending on where you live, you may have the right to opt out of certain targeted advertising, data-sharing, or profiling activities.

You may exercise an applicable right by:

• Adjusting your cookie preferences

• Using the privacy controls provided by the relevant advertising platform

• Contacting us at support@nofltrs.com

Disclosure Required by Law

We may disclose personal information when reasonably necessary to:

• Comply with applicable laws or regulations

• Respond to court orders, subpoenas, or lawful government requests

• Enforce our agreements and policies

• Investigate suspected fraud, abuse, or unlawful activity

• Protect the rights, property, safety, and security of NOFLTRS™, our customers, or others

Business Transfers

If NOFLTRS™ or its legal operator is involved in a merger, acquisition, restructuring, financing, insolvency, or sale of some or all business assets, personal information may be transferred as part of that transaction.

Any such transfer will be handled in accordance with applicable law.

International Data Transfers

NOFLTRS™ operates internationally and uses service providers located in different countries.

Your personal information may therefore be transferred to, stored in, or processed in countries outside the country where you live.

These countries may have privacy and data-protection laws that differ from those in your jurisdiction.

Where required by law, appropriate safeguards may be used for international transfers, including contractual protections, standard contractual clauses, adequacy decisions, or other legally recognized mechanisms.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The applicable retention period may depend on:

• The duration of our customer relationship

• Whether an order, return, refund, chargeback, or dispute remains active

• Tax, accounting, and financial recordkeeping requirements

• Fraud-prevention and security needs

• Legal limitation periods

• Regulatory obligations

• Whether you have consented to receive marketing

When personal information is no longer required, we may delete or anonymize it, subject to applicable legal and technical requirements.

Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against:

• Unauthorized access

• Accidental loss

• Misuse

• Alteration

• Unauthorized disclosure

• Destruction

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live and the laws that apply, you may have the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your information

• Request restriction of certain processing

• Object to certain processing

• Withdraw consent

• Receive certain information in a portable format

• Opt out of direct marketing

• Opt out of certain targeted advertising or data-sharing activities

• Lodge a complaint with an applicable privacy or data-protection authority

• Appeal certain decisions relating to privacy requests, where applicable

These rights may be subject to identity-verification requirements, legal limitations, and exceptions.

To exercise an applicable privacy right, contact:

Email: support@nofltrs.com

Please provide enough information for us to understand your request and identify the relevant customer account or transaction.

We may request additional information when reasonably necessary to verify your identity and protect your personal information.

We will not discriminate against you for exercising an applicable privacy right.

United Kingdom and European Customers

Customers in the United Kingdom and European Economic Area may have rights under applicable data-protection laws, including rights relating to:

• Access

• Correction

• Deletion

• Restriction

• Objection

• Data portability

• Withdrawal of consent

You may also have the right to lodge a complaint with the data-protection authority responsible for your country or region.

We encourage you to contact us first so we have an opportunity to address your concern.

United States Privacy Rights

Residents of certain United States states may have additional rights concerning:

• Access

• Correction

• Deletion

• Targeted advertising

• Sale or sharing of personal information

• Profiling

• Appeals of privacy-request decisions

Certain uses of advertising cookies and pixels may be legally considered “sharing,” “targeted advertising,” or a similar activity in some jurisdictions.

Where applicable, you may opt out by adjusting your cookie preferences or contacting us at support@nofltrs.com.

Children’s Privacy

Our website and checkout services are intended for adults.

Although NOFLTRS™ may sell clothing intended to be worn by children, the website is not directed toward children as purchasers.

We do not knowingly collect personal information directly from children in violation of applicable law.

If you believe a child has provided personal information to us, contact support@nofltrs.com so we can investigate and take appropriate action.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

Do Not Track and Privacy Signals

Some browsers and devices allow users to send “Do Not Track” or similar privacy signals.

Because there is no single universally accepted standard for all such signals, our website may not respond to every signal.

Where required by applicable law and supported by our website technology, we will process recognized opt-out preference signals.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our services

• Our technology

• Our service providers

• Our business practices

• Legal or regulatory requirements

When changes are made, we will update the “Last updated” date at the top of this policy.

Where required, material changes may also be communicated through the website or another appropriate method.

Contact Us

For questions, privacy requests, or concerns about how your personal information is handled, contact:

NOFLTRS™ Customer Support

Email: support@nofltrs.com
Phone: +1 307-445-3969
Website: nofltrs.com

Customer service and postal correspondence address:

915 Blairs Ferry Rd
Marion, IA 52302
United States

Business Operator and Data Controller

The NOFLTRS™ online store is operated by Sharkfunnel Limited.

For the purposes of applicable privacy and data-protection laws, Sharkfunnel Limited is the data controller responsible for personal information collected through nofltrs.com.

Legal operator: Sharkfunnel Limited
Trading name: NOFLTRS™
Website: nofltrs.com
Privacy email: support@nofltrs.com
Phone: +1 307-445-3969
Customer service and postal correspondence address: 915 Blairs Ferry Rd, Marion, IA 52302, United States